Maxwell Spadafore

Paid Search Marketing Expert

Passionate PPC die-hard with a mind built for data analysis. A competitive workhorse obsessed with game theory who hates to lose. Proven ability to self-start, with an insatiable hunger for knowledge.

About Me

My full name is Anthony Maxwell Spadafore but friends and family call me Max. I grew up in Scottsdale, Arizona and moved to my forever home, Austin, in March 2016. When not fixated on a computer screen, analyzing keyword data, I can be found outside enjoying the multitude of fantastic Austin adventures. My parents, older brother, extended family, and many friends still live in Scottsdale. I feel bad for them, because, let’s face it, it’s not Austin.

Skills

  • Paid Search 100% 100%
  • Google Display 75% 75%
  • A/B Testing 100% 100%
  • PPC Analysis 100% 100%
  • PPC Bidding Strategy 100% 100%
  • Forecasting 91% 91%
  • Copywriting 80% 80%
  • V LookUP 100% 100%
  • Pivot Tables 93% 93%
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STRENGTHS

Independent Worker

Team Player

Positive Attitude

Leadership

Problem Solver

Attention to Detail

WORK EXPERIENCE

SENIOR PAID SEARCH SPECIALIST

Ziff Media Group | April 2019 – Present

    • Oversee a team responsible for campaign management, new campaign prospecting & creation, and growth across verticals including credit cards (creditcardsexplained.com), “best” product recommendations (through best.offers.com), and tech products & services (pcmag.com)
    • Directly manage and lead a team of 2 employees
    • Directly involved in team recruiting efforts including candidate interviews (in person)
    • Responsible for email acquisition strategy and execution across Ziff Media portfolio of websites including, Offers.com, PCMag.com, Mashable.com, and AskMen.com
    • Expand and evaluate paid search marketing offering, (YouTube, email acquisition, display based remarketing)
    • Drive new business growth by evaluating assets and testing new paid search strategies to monetize on a portfolio of brands.
    • Google Ads
    • Microsoft Ads
    • Google Analytics
    • Search & Display Based Remarketing
    • Manage third-party remarketing campaigns through Criteo
    • Create, test and evaluate SleekNote modals to drive email growth
    • Test & evaluate Google’s “smart bidding” including tROAS & tCPA strategies
    • Competitive research (SEMrush) & Keyword Research (Google Keyword Planner)
    • Directly test & evaluate services offered by 3rd parties to enhance business offerings
    • Lead analyst on sales calls with key business partners

PAID SEARCH SPECIALIST

Ziff Media Group | April 2018 – April 2019

PAID SEARCH ASSOCIATE

Ziff Media Group | March 2016 – April 2018

PPC SPECIALIST

PHOENIX CAR RENTAL | September 2015 – March 2016

  • Recognized inefficiencies in the previous account and restructured AdWords campaigns based on PPC Mastery Course best practices
  • Managed and optimized $15,000/month ad spend account
  • Lowered average CPC by 17%, while improving position by 30% Year-over-Year
  • These efforts were responsible for the best revenue year in the business’s 45-year history

NATIONAL SALES - SENIOR FRANCHISE ACCOUNT EXECUTIVE

YELP | March 2015 – November 2015

 

ACCOUNT EXECUTIVE

YELP | February 2013 – March 2015

 

My two and a half years’ experience in sales with Yelp allowed me to build the skills to communicate effectively with my current internal sales team as well as the ability to anticipate the needs of my merchant clients.

EDUCATION & CERTIFICATIONS

Arizona State University

WP Carey School of Business BA Business | May 2012

PPC Mastery Course

30+ hours of on-line instruction Jeff Sauer Online | December 2016

Google AdWords Certified

Google | February 2016

Excel at Excel: Getting Down the Basics

General Assembly | 2016

Advanced Excel: Beyond the Basics

General Assembly | 2016

Introduction to Data Science Workshop

General Assembly | 2016

Max’s Profound PPC Pontifications

Yes! Your Landing Page Matters!
Drill Baby, Drill!
From Good to Great
Do Not Walk Away!
Are You Asking the Right Questions?
I love dogs, cats, my work, food, my friends, and my mom…oops, not in that order….

Testimonial 1

“Working with Max restored our faith that there really are people in the paid ad business that want to help you make your business better and not just grab your cash. He is the trifecta: A man with integrity, industry, and knowledge. For years before Max got involved in our account, our AdWords were costing us more money and returning fewer and fewer quality clicks. Within a week of his revisions to our account, we immediately noticed the difference in the calls we were getting. The truth is, because of Max’s efforts, we’ve had to increase our fleet, and still cannot meet the demand. He absolutely changed our business. He is driven and honest, and we cannot recommend him highly enough.”

Ron, Phoenix Car Rental